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Social Media Management

Is Social Media Working For You

Or Are You Working for Social Media?

Social Media can indeed become as much a blessing as a curse. There are so many channels out there, all with their respective advantages and disadvantages. The key is to determine where your audience resides and where your product is not out of place. Moreover, when configuring effective social media, the small business owner also has to choose his preferred type of media and what kind of content will convey his marketing message best. That should be the central concern for every solopreneur looking for ways to implement social media into his marketing mix effectively.

It’s important to know that, although you might have started using Social Media as an extension of your blog or website, you might want to take things a step further by integrating your social media efforts into your overall marketing strategy. You can do this through effective social media optimization (SMO), but an effective social media strategy doesn’t stop there. There are many ways you can leverage social media to enhance your brand and many factors that can play a decisive role in getting your social media to drive more sales.

12 Social Media Tips

1. Engagement is the decisive factor that determines the effectiveness of your messaging. Your messaging is the way you communicate your propositions and critical values. People start to engage and interact only when a minimum of a connection is present, based on the kind of propositions offered. Still, even more, important is how these propositions are offered.

2. Quality. Quality is perhaps the most crucial aspect of your social media strategy. There is a plethora of content out there with an ever-increasing multitude of so-called experts fighting for the attention of potential clients, making it an absolute must to make your content stand out from the crowd. So the first thing you need to do is decide how you can deliver and guarantee the highest standard of quality to your content.

3. The content type of your content can be another decisive factor in your social media success. There are many options. It can be anything from infographics to videos to webinars to how-to guides. The key here is to be as creative as possible while sticking to a good balance between useful information and entertainment.

4. Interact With Your Audience for best results. It’s always a good idea to interact with your audience via social media. If you’re posting on Facebook, try to engage with people by commenting on their posts. You can use the @name convention to follow and unfollow people on Twitter. On LinkedIn, you can ask questions or share interesting links.

5. Drive Traffic to Your Site Social media marketing is all about driving traffic to your site, so make sure that it includes a link to your website when you post something. And remember that people who are interested in your niche will most likely be using search engines to find what they are looking for, so be sure to optimize your site accordingly.

6. Encourage Referrals. By this, I mean that if someone is mentioning your brand or product on Twitter or Facebook, encourage him to “re-tweet” or “like” your message and then provide a hyperlink to your website or Facebook page where he can learn more about your brand. All these kinds of interactions will build awareness about your brand and help him become a “brand evangelist” for your company.

7. Collect Feedback People love to give feedback, especially when they are getting something for nothing in return, like sharing information for free. 

So make it a point to ask for feedback from your social media efforts by asking questions like: 

  • “What do you think about the free offer I am giving away on my website?”
  • “Did you find the information on Twitter useful?” 
  • “What would you like to see more of on my blog?”

8. Create Loyalty Programs. One of the most powerful ways to use Social Media is to create a “loyalty” program. For example, you can give special offers to people who have referred their friends to your site. Or you can offer a discount to people who are “re-tweeting” your messages.

9. Use Social Media as an Advertising Medium One of the best things about Social Media is essentially free advertising. So use it this way! Post interesting information on a semi-regular basis and see what kind of response you get.

10. Measure Results. To know if your social media efforts are working, you need to measure results. There are many different ways to do this, but the easiest is by monitoring your website statistics like the number of visits, time on site, pages viewed.

11. Optimize For The Search Engines. If you are not already using social media to its fullest potential, you are truly missing out. But make sure that when you post something on any search engine like Google or Bing, your content is optimized for search. If your potential client doesn’t land on your page, you have to ask yourself whether or not you have used the words that he is using to describe the problem that needs your solution.

12. Integrate All Your Channels. Well done integrated, all your marketing efforts are the hallmark of a genuinely savvy marketer. And it’s never been easier to integrate your various marketing efforts because there are so many tools available today that make it a piece of cake.

Conclusion

Social Media is very complex but can also be a positive thing. It’s important to decide what type of media you as a small business owner like and what content will convey your message best. It is possible to integrate your social media efforts into your marketing plan. You can use social media to boost your brand and drive sales. If you want to engage with people, comment on their posts. The main thing is that everything you do or don’t do on Social Media is an extension of your website, which extends your business. Social Media is, in most cases, the first encounter that your prospect has with your business. So you better make a solid Social Media Strategy the centerpiece of all your marketing communication. We can help you with the curse and create Social Media as a blessing for your company.

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